With therefore much curiosity about how social networks function, one begins to wonder if you have advertising potential within these social networks?
I’ve been seeing social media for quite a while now. Actually I’m an associate of various social media websites including http://www.myspace.com/ and https://www.linkedin.com only…
There’s been a virtual explosion of social network web sites previously couple of years. Even the major players like Google, Yahoo and MSN are receiving into it.
With so much curiosity about how social networks function, one begins to wonder if you have advertising potential within these social networks?
I have been seeing social network for a while now. In reality I am a member of numerous social media websites including https://www.linkedin.com and http://www.myspace.com/ just to name two.
I joined partly because I wished to see what they were, but moreover to see what effect social network might have on SEM in-the coming years.
I have been a part of various ser-vices for quite a while and the reach these sites have is amazing.
Like, from my LinkedIn network of eight people I have an expanded network of over 12,600 people.
Imagine that – I’m only a click or two away from close to 13,000 other people who share my related interests ranging from what I like to watch on TV to work I could offer for them.
Through their connections and my connections, I am attached to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what advertising possibilities are there for Social Networking?
Well, let us look at MySpace.
MySpace is among the prime sites on line today. I-t racked up 9.4 billion page-views in August 2005 (more than Google) and new users are signing up at a mind-boggling rate of 3.5 million per month.
MySpace is typical of where todays 18-30 year old goes to manage their electronic life. It allows people to publish pictures of themselves and their friends, develop a blog, list their favorite bands, watch and share videos, suggest things to do and lists some people they consider friends. It is on this ‘Friends List’ where all the opportunities lie.
All thirty million plus consumers of MySpace possess a friends page that lists people that person views their friend. This can be a listing of people who they’re interested in reading from on a regular basis, as well as speaking with and about. Once you put somebody as your friend they can send you messages, discuss your pictures, study your blogs, in addition to abandon messages that you can then give the others. This really is the opportunity for immediate feedback about you.
The ability to include friends to your site is key for marketing to MySpace users. According to Courtney Holt, head of new media and strategic marketing at Interscope Records, ‘This generation is growing up without having ever seen developed media. ‘They do not think in terms of-the recording, and they do not think in terms of the TV schedule. They think when it comes to TiVo, P2P, AOL, and of-course MySpace.
You can see how this might develop.
Let us say you produce a MySpace account to fairly share your products or services. You blog about it and search for your interests that may be shared by others.
After this you invite them to be your friend. If you have an opinion about the world, you will probably hate to check up about http://www.houzz.com/pro/neilcamenker/neil-camenker. When they become a friend you start your ‘comfortable offer’ pitching your solution to them.
As they grow to appreciate it, they start blogging and sharing it. Soon hundreds or even thousand of people are referring to you and your product or service. 网友点评 The Woman With Angel Art Bnd Power is a witty database for further about the meaning behind this enterprise.
Do not think this can work?
Allow me to give a few examples to you. There are lots of groups who have gotten their begin MySpace. By just hosting some of their music on line and blogging about them-selves they developed a following. Soon they’d report deals and contracts lined-up.
Naturally to use ser-vices like MySpace you need to get some thing this target market needs. If you don’t then you probably shouldn’t put too much energy in to MySpace.
But that will not mean other social networking opportunities ought to be ignored. When I mentioned previously, Linked-in is more of a professional introduction service. If your products or services fits here then by all means examine it more.
And there are others too. Companies including Flickr, Yahoo!s MyWeb, http://del.icio.us and more. To check up additional info, we recommend you gander at: www.linkedin.com/in/neilcamenker/.
If you have ever wondered what other online possibilities could be around, con-sider social networking. It may be the next great internet marketing channel..