Do’s And Do nots Of Sending Press Announcements From A Media Veteran

Listed here is why. Media sites like radio stations, TV stations, and newspapers obtain a TON of press releases. During my 20 years in radio and TV, we got case lots of mailed press releases each day. Be taught supplementary resources about by navigating to our poetic encyclopedia.

Probably 90 percent of these originated in politicians and local school athletic programs. Their advertising people are…

I am a huge believer in EMAILING press announcements. Not only is email dirt cheap, email can often get you before authors a lot faster than regular mail or fax.

Here’s why. Press sites like radio stations, TELEVISION stations, and newspapers get a TON of press announcements. Within my 20 years working in radio and TELEVISION, we got bag lots of sent press releases everyday.

Probably 90 % of them came from politicians and local university athletic programs. Their advertising individuals are told to distribute a release many times a week–whether they’ve any real news to tell or not. Consequently, media get yourself a release every time a congress person assists somebody or an field house gets a new folding chair.

Are these mailed press announcements dismissed? You bet they are. Many go directly from the mail bag to the garbage. Who has time to open 150 envelopes when many of them are pushing some story you will never have the ability to use? I know I’ll get some good records from the media workers who will say “WE don’t get it done this way at our place.” And you may be sure a couple of information rooms are extremely organized about beginning, reading, processing, and using releases.

Faxed releases work better, although not that much better given the cost. Where the manager got sick and tired of the fax machine using up cartridges making releases I worked at one station. Faxed releases were routed to the receptionist’s computer where she wiped them.

At another media outlet, faxes, advertisements, and all the other items that get faxed spilled on the floor. Some were read, the others were employed for scratch paper, and many were trampled on until somebody bundled them in to the waste.

But wait a minute! Why do studies report that 75% of the tales you read in newspapers result from press releases, if no body is reading press releases?

The clear answer is based on e-mail. Email makes it easy to receive a release, forward it to the staff individual who covers that particular topic, then keep the release within an mail “futures” file where it can be drawn up as required.

It’s extremely possible for newspaper visitors to import the e-mail release within their writing program, change the subject, tune a things, and work it as an account. We discovered by searching Google. Publishers do not want to admit they do this, but we’ve seen large city papers run our releases as articles with hardly any changes.

You can not blame journalists for achieving this. Staffs have been cut by media outlets over and over again in the past 15 years. Anyone now does the job of three staffers.

Here are some tips for making your mailed release the kick off point for a media report:

1. Begin your subject line with RELEASE. Then follow with the most newsworthy/titillating part of your story.

2. Make your subject the first thing in the body of one’s email. I love to make use of two headlines, the second adding additional information the very first didn’t have space to say. The press person must be able to tell what your release is about just by reading the headlines.

3. Include your contact information after the human anatomy of the release. This really is becoming the common way to do things on the Net. Writers are now actually used to looking at the bottom for contact info.

4. Keep your release under 400 words. Make certain you have good information the media market needs, otherwise you don’t stand the opportunity of getting insurance.

5. Make time to deliver your release to your local media. They’re prone to use your story than out-of-town media. You can find their email addresses by looking for their sites on se’s.

6. Deliver your release to trade magazines covering your field. Also small improvements can be of major interest to the others in your distinct work. One photographer consumer got coverage in virtually every one and sent her launch to photographic magazines.

7. Go national. Have the Gebbie Media Information at It is reliable and inexpensive..